Services

We get B2B. That’s what clients say about our in-depth and extensive B2B orientation. But it’s more than having a technical orientation – it’s knowing how to dig out product and company differentiators and present them creatively to highly targeted audiences who are then moved to action. We collaborate with our client partners to:
  • Identify what differentiates them in their market through investigation and research
  • Craft key messages that can be used consistently throughout all marketing channels
  • Build sales with impactful creative and appropriate content, using proven media and market strategies
  • Develop maximum return on investment by mining available channels and effectively utilizing technology

Marketing



Advertising
  • Creative development
  • Media planning and placement
  • Print, broadcast, outdoor, business and consumer
Sales Promotion
  • Theme development and materials execution
  • Flat and dimensional direct mail, including PURLs and promotions
  • Sales presentations and support materials
Trade show support
  • Theme development
  • Booth design and production supervision
  • Handout, giveaways and activities

Branding



Brand development
  • Strategic positioning
  • Messaging
  • Corporate Identity
  • Research
Nomenclature
  • Company and product naming
  • Product nomenclature platforms
  • Logos and taglines
Product or Company Launch
  • Strategic positioning and messaging
  • Unique graphic identity
  • Activities and materials to support launch

Communications



Interactive
  • Online marketing
  • Social media
  • Website development
  • Message optimization
Public relations
  • Plan formulation and implementation
  • Thought leadership activities
  • Write and distribute news releases
  • Community relations
  • Corporate communications
Collateral
  • Comprehensive platform or single piece
  • Concept, copywriting and design
  • Print production supervision