Working in technology marketing requires a unique combination of skills – the ability to understand the technology and its customer benefits, then translate that understanding into marketing initiatives that reach the pain points of targets. We have worked with a variety of companies, some with very specialized niche audiences, to transform high tech products into high touch positioning.
Agilysys, Bell Microproducts, ClickFox, ChoicePoint, eWebCoding/eWebHealth/ChartOne, Fast-Talk, InfoWeapons, Knowlagent, Lancope, Opportunity Knocks, Optio Software, McKesson, MortgageRamp, Seagull Software, SignalFire, Tagus, Tekla
Opportunity Knocks – Considered the leading online jobsite for nonprofit employers and potential employees, Opportunity Knocks needed to re-launch its site after being “dark” for a year after a transfer in ownership. We created a lively campaign that specifically targeted both employers and job seekers. Marketing materials included print, online and radio advertising; clever door hangers that served as a reminder of the site’s name, dimensional and flat direct mail and a viral e-mail campaign. Site visitors – and paid listings – continue to steadily climb since the launch.
Knowlagent – With software that trains and updates call center agents so they can achieve a higher level of customer satisfaction and improved ROI, Knowlagent had a hard sell within corporations. Not only did we create a new graphic identity for Knowlagent (plus collateral, trade show, website), but the agency also developed a series of webinars that touched over 95% of Knowlagent’s prime sales targets as well as a dimensional direct mail campaign that generated meetings with 25% of the recipients – all in the highest levels of management.
ClickFox – This highly sophisticated software that measures customer behavior had a consumer-looking corporate identity that didn’t match its market focus. The “fox” was retained but updated for a more sophisticated look. In addition, we designed a graphic used on all marketing materials that symbolized different information tracks coming together. Marketing materials included sales sheets, white papers, website design, corporate brochure and trade show support.